NEW

Crustdata now works inside Claude

Give Claude real-time people and company data with MCP.

Data

Delivery Methods

Use Cases

Solutions

NEW

Crustdata now works inside Claude

Give Claude real-time people and company data with MCP.

Crustdata now works inside Claude

Solutions

CRM Data Enrichment

Keep Every CRM Record Complete and Updated

Keep Every CRM Record Complete and Updated

Keep Every CRM Record Complete and Updated

Your CRM loses accuracy every day. People change jobs, companies raise funding, and headcount changes. Crustdata enriches company and people records with live data from 15+ sources through a single API.

Your CRM loses accuracy every day. People change jobs, companies raise funding, and headcount changes. Crustdata enriches company and people records with live data from 15+ sources through a single API.

250+

250+

Datapoints per

company enrichment

Datapoints per

company enrichment

90+

90+

Fields per person

profile

Fields per person

profile

Fields per person

profile

60M+

60M+

Companies tracked

with live signals

Companies tracked

with live signals

1B+

1B+

People profiles

updated with live signals

People profiles

updated with live signals

The Problem

CRM Data Goes Stale Faster Than Teams Can Fix It

CRM Data Goes Stale Faster Than Teams Can Fix It

B2B contact data decays at roughly 2.1% per month, compounding to over 22% annually. The fields your reps rely on for routing and scoring stop reflecting reality.

B2B contact data decays at roughly 2.1% per month, compounding to over 22% annually. The fields your reps rely on for routing and scoring stop reflecting reality.

Manual enrichment does not scale. In 2026, your CRM needs automated, live data enrichment.

Manual enrichment does not scale. In 2026, your CRM needs automated, live data enrichment.

Capabilities

What Crustdata Adds to Your CRM

What Crustdata Adds to Your CRM

Fill missing fields without manual research

Pass a domain or company name to the Company Enrichment API. One call replaces the ten browser tabs your sales team has open.

Fill missing fields without manual research

Pass a domain or company name to the Company Enrichment API. One call replaces the ten browser tabs your sales team has open.

Detect job changes before your sequences break

Champions leave and buyers get promoted while your CRM still shows their old title. Keep tabs on your accounts with our Watcher API for live updates.

Detect job changes before your sequences break

Champions leave and buyers get promoted while your CRM still shows their old title. Keep tabs on your accounts with our Watcher API for live updates.

Get alerts when target accounts hit milestones

Set a Watcher on accounts that matter most. Crustdata pushes a webhook when a tracked company raises funding, crosses a headcount threshold, or posts jobs.

Build enrichment into your existing stack

Connect our APIs to Salesforce, HubSpot, Snowflake, or custom pipelines without UI headaches, export limits or seat-based pricing.

Use Cases

How RevOps and Sales Teams Use Crustdata

How RevOps and Sales Teams Use Crustdata

Social engagement is a behavioral signal tied to a real person at a real company. Three patterns consistently predict churn or expansion.

revops

Weekly CRM enrichment

Run enrichment against your full CRM. Missing fields filled, stale records corrected, scoring stays accurate.

sales

Champion job change alerts

When a contact moves, the alert fires within immediately. Reach out while the relationship is fresh.

gtm engineering

Pipeline automation

New leads trigger enrichment via Lambda. Scored before any rep sees them.

customer success

Account health monitoring

Headcount drops and leadership changes show up as alerts. CSMs act proactively.

data & ops

Waterfall enrichment

Pass unmatched records. Crustdata fills gaps for changed roles and smaller companies.

How it Works

Three Steps to a Living CRM

Three Steps to a Living CRM

Connect your CRM records

Export your list or trigger enrichment from a workflow. Pass domains, names, or profile URLs. Structured data writes back immediately.

Enrich with live data

Company Enrichment returns 250+ datapoints. People Enrichment returns 90+ fields.

Set watchers for ongoing updates

Create Watchers on highest-value accounts. When a milestone hits, Crustdata pushes a webhook. Your CRM stays live without batch updates.

Stop Letting Your CRM Data Decay

Stop Letting Your CRM Data Decay

Real-time data

60M+ companies

1B+ people profiles

How is Crustdata different from ZoomInfo or Apollo?

What CRM systems does Crustdata integrate with?

How often does the data refresh?

Can I enrich both company and people records?

What does pricing look like?

Can I use Crustdata alongside my existing provider?